Atlantic Re;think x Range Rover - The Drive to Lead

Leadership isn’t a title—it’s a choice, made every day. For Will Guidara, that choice was shaped early on by his father, Frank, a lifelong restaurateur who led with integrity. Inspired by that example, Will carved his own path in hospitality, redefining the industry as the former co-owner of Eleven Madison Park. Today, he continues to push the conversation forward, sharing insights from his best-selling memoir, Unreasonable Hospitality, and exploring how meaningful connections and intentional decisions create lasting impact. In candid conversations with his father and industry leader Max Goldberg, Guidara breaks down three core principles that have defined his journey: the power of investing in people, the decision to step up as a leader, and the commitment to always keep learning. Step inside the moments and relationships that continue to shape his approach—and discover what it really means to lead with purpose.